Social media, viable tool for climate advocacy —Cross River Most Beautiful Girl, 2015

BY DOYIN ADEOYE
TWENTY-YEAR-OLD Cross River Most Beautiful Girl 2015, Queenette Awukam is an environmentalist, advocating for more youths’ involvement in climate friendly activities.
“I have been advocating for forest conservation even before I became Cross Rivers’ Most Beautiful Girl. And I believe that being in this position is an avenue to further promote this. I am passionate about the sustainable livelihood of my people, coupled with the drive from my governor, Professor Ben Ayade, who is a source of inspiration in the course of championing climate change.
“I grew in a state that is very environmentally conscious; very clean and green. So having grown up in such place, I believe everywhere in Nigeria should be conducive enough for breathing and our day-to-day activities,” she said.
Using the platform to create awareness on climate change and its effect, Queenette said her green pictures which went viral of recent, is meant to reach out to more youths to be environment conscious.
“As a beauty queen and an artiste, I know that pictures are good sense of communication, as they speak louder than words. In one of the pictures, I, being the only live tree in the middle of dead logs, is an appeal for forest conservation.
“There have been innovations over the years; every youth is on the social media. So I feel that the best way to go reach out to them is to create more awareness using the social media. Every youth now wants to have fun, so we can as well educate them while they do that.
“For instance, the recently held Calabar Carnival had the theme: ‘Climate Change,’ which was used as a platform to educate youths on being environment friendly. More youths need to champion the course for a greener environment, and must take further steps in acquiring more knowledge on problems and particularly solutions on climate change,” she said.

Why we partner with secondary schools —RecyclePoints

BY DOYIN ADEOYE
RECYCLEPOINTS, an incentive based waste recycling and social benefit scheme is partnering with schools on waste recovery, reuse and recycling.
In line with its corporate objective to breed an environmentally friendly generation, the company, over the weekend, had a partnership with the Redeemers International Schools (RIS), Lagos, where the latter signed into the company’s Schools Recycling Programme.
“RecyclePoints motivates people to recycle by creating value from their everyday waste. We have a target of partnering with three schools every month, where we get them to have recycling bins and also educate them on how to sort their waste and recycle them. Through this programme, each school earn points from their recycling activities, which they then use to get rewards that we offer through our scheme,” Mrs Chioma Ukonu, Chief Operating Officer (COO) and co-founder, RecyclePoints said.
Speaking on what influenced the partnership with schools, she noted that many children over time are beginning to be more environment conscious.
“We had a lot of schools visiting our collection and sorting hubs in the past, just to learn about waste recycling. So we felt that since there was the affinity to understand at their age the benefit of waste recycling, we could carry the message to the schools directly, where they will see the idea of sorting waste from source.
“We offer various items through our incentive-based schemes, so for schools, we are looking at partnering with them to get things that would necessarily support their educational activities. Whenever they reach a particular point, they get something in return. For instance, like we did some two years ago, we invited them to an environmental quiz competition June 5, which is the World Environment Day.”